BIG BOSS
VIKAS PARSHURAM SAMWATSARE
SHORT TIME AND LONG TIME STOCK MARKET TIPS
Buy Zee Entertainment Enterprises Ltd For Target Rs.273
We initiate
coverage on Zee Entertainment Enterprises Ltd (ZEEL) as a BUY with a
Price Objective of `273. At CMP of `184, the stock is trading at 26.3x
and 18.4x its estimated earnings for FY13 & FY14 respectively,
representing a potential upside of ~48% over a period of 24 months.
Expected surge in subscription revenues due to the new digitization
reforms, higher than expected ad-revenue growth and enhanced reached
from the Media Pro venture should help revenues grow at a CAGR of 15.7%
to `4,711.3 crore by FY15 from the current FY12 revenues of 3,040.5
crore. Further, sharp decline in carriage costs going forward and
curtailed losses on the sports business should help lift margins and
improve earnings to `1,296.8 crore from the current `589.2 crore over
the forecast period FY13-15 (CAGR of 30.2%).
Digitisation to provide fillip to ZEEL’s subscription revenues
As reported subscriber numbers increase post digitization,
subscription revenues of the broadcasters are also expected to increase
substantially. Given ZEEL’s superior domestic subscription revenue share
(as compared to peers), ZEEL is expected to be one of the biggest
beneficiaries. We expect ZEEL’s domestic subscription revenue to grow at
a CAGR of 31.4% to `2,090.5 crore in FY15 from `922.2 crore in FY12 on
the back of better content quality and optimized content distribution
through Zee Turner and MediaPro (its distribution ventures). Moreover,
we expect international subscription revenues to aid top line and grow
steadily at a CAGR of 2.8% to `437.4 crore from `402.2 crore over the
period of FY12 to FY15 on the back of enhanced investments to improve
the quality of content besides launching channels with local flavor.
Lastly, ZEEL’s carriage fees is set to crash, albeit in a phased manner,
to `108.9 crore (3.7% of total cost) over the period of 3 years till
FY15 from the current `211.6 crore on the back of continued synergy from
its distribution venture and elimination of demand-supply mismatch
(increase in channel carrying capacity from ~90 to ~600 channels).
Valuation
We initiate coverage on Zee Entertainment Enterprises Ltd (ZEEL) as a
BUY with a Price Objective of `273 representing a potential upside of
~48% over a period of 24 months. At CMP of `184, the stock is trading at
26.3x and 18.4x its estimated earnings for FY13 & FY14
respectively. Historically, the stock has traded at an average of 20.7x
one year forward earnings and we expect ZEEL to command similar
multiples going ahead and accordingly we have valued ZEEL at 20x to FY15
EPS.
Expected surge in subscription revenues due to the new digitization
reforms, higher than expected ad-revenue growth and enhanced reached
from the Media Pro venture should help revenues grow at a CAGR of 15.7%
to `4,711.3 crore by FY15 from the current FY12 revenues of `3,040.5
crore. Further, sharp decline in carriage costs going forward and
curtailed losses on the sports business should help lift margins and
improve earnings to `1,296.8 crore from the current `589.2 crore over
the forecast period FY12-15 (CAGR of 30.2%).
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Buy Tv Today For Target Rs. 88 94 & 100
The stock has been in a long term downtrend since Dec’08 forming a series of lower highs and lows.
* The counter at the lower support range near its previous Nov’08
lows formed a Complex Bullish Inverted Head & Shoulder pattern and
has managed to give a bullish breakout. The right shoulder formed
multiple higher lows which hinted for an upside breakout.
* The RSI indicator has exceeded the ascending triangle pattern which
confirms a trend reversal and possibility for the prices to test the
upper resistance line in the medium term.
* There was series of positive divergence observed in RSI which
indicated an impending trend reversal on cards. The MACD in daily chart
after a positive divergence in histogram gave a bullish crossover which
formed the Head of the Pattern. Both the momentum indicators suggested a
rally which got confirmed from the pattern breakout.
* As a major reversal pattern, the Head and Shoulders Bottom forms
after a downtrend, and its completion marks a change in trend. The RSI
has managed close above resistance of 60 levels which has indicated a
bullish range shift.
* The counter has also managed to close decisively above the 23.6% retracement level after 2011 which is bullish.
* The advance off the right shoulder observed a large expansion of
volumes. The strength behind the move indicated that a significant low
has been formed. The advance from the right shoulder occurred with big
candle accompanied with above average volume which validates the bullish
breakout.
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